heritage as a signifying practice (like language)
Brian Graham, G. J. Ashworth, J. E. Tunbridge (2000) highlight heritage's propensity for meaning-making (like language) while acknowledging that heritage's function as commodity or resource (i.e., an object with use as well as exchange values) makes it inherently different from language.
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Myth is a type of speech (Barthes 1972, 107).